“James, be careful.”
When I was a kid, you know, I remember the hand of God coming into my bedroom, you know, it was Michelangelo’s hand, and it said, “George, be careful,” and my mother, my mother told me, that George, all my life, my mother told me “Be careful.” My father, my sisters, my coaches in sports, you know, my, when I went into the army they’re telling me to be careful. And then when you go into advertising, that’s when everybody tells you to be careful, you know? Anything, you know, anything unusual, anything over the top, anything edgy, you can’t do that. So “George, Be Careful” was my anti-slogan.
George Lois
